Matt Heafy Joins Nuclear Blast And Team Vitality For Gaming Anthem
Extreme metal and extreme gaming, is there any finer pairing? Under the name Kiichi Chaos, Trivium's Matt Heafy has teamed up with Nuclear Blast and leading global esports organization Team Vitality to create "Metality (The Vitality Anthem)". This rousing new track was created specifically for the Metality campaign, which follows Team Vitality's CS:GO players as they compete at the world's biggest tournaments.
"Metality (The Vitality Anthem)" was produced by none other than Josh Wilber whose impressive resume includes work with: Korn, Lamb Of God, Trivium, A Day To Remember, Avenged Sevenfold, Megadeth, Papa Roach, Killer Be Killed, The Amity Affliction, Tenacious D, and so many more.
Heavy music and gaming have a long relationship, with many millennial fans discovering the heavy scene through games like Tony Hawk Pro Skater. Competitive gaming has only strengthened that relationship over the years. "Metality (The Vitality Anthem)" is the first project in what will be a long-term collaboration between Team Vitality and Nuclear Blast.
"Metal and gaming are two constants in my life that I hold near and dear," Heafy states. "I've always found that gaming and metal go so well together… it's as if they BELONG together."
He continues, "Vitality is an org I have been a longtime fan of — I love their players and I feel they are some of the best on the planet. I love that they have their Metality brand built inside the org as well! When I was approached to create the theme song for their CS:GO team, I knew instantly what it needed to sound like. It was such a blast to create the piece in which I heard in my head when I think of Vitality and Metality. Thank you so much to Vitality for allowing me to do this — the partnership between Vitality x Nuclear Blast x Kiichi Chaos is going to show the world how far ahead of the game Vitality is. I look forward to what the future holds for Vitality!"
"I am thrilled about this collaboration with both Matt Heafy and Vitality," says Nuclear Blast Head of Marketing Tiffany Cantegrel. "Creating more synergies between metal and gaming has been on Nuclear Blast's radar for a while, and we are proud to make a striking entrance into the esport space with those two heavyweights. It's a project built from scratch in just one month thanks to the passion of all partners involved. Expect other exciting initiatives to follow!"
Cantegrel finishes, "As a metal fan, I am amazed this killer track will be the Vitality CS:GO anthem, and proud to release it on Nuclear Blast. Special kudos to Matt; his combination of talent, enthusiasm and kindness is unparalleled."
"Team Vitality is very proud to collaborate with Matt Heafy and metal label Nuclear Blast. The first result of this partnership is bringing one of the most respected frontman in the genre to create the hymn for Team Vitality! As a rock/metal enthusiast, I immediately connected with Matt and Nuclear Blast, on both the creative and human side. We love the anthem, it's catchy, heavy and powerful, just like our CS:GO team! It was amazing that Metality was about to transcend esports frontiers and get noticed by the likes of Hellfest festival and Matt Heafy," said Christophe Dureau, Head of Creation, Team Vitality.
As part of the collaboration with Nuclear Blast, Team Vitality will also host a special Danish Metality activation on Monday, November 21st. Post-metal outfit MØL will hold a special concert for Team Vitality's Danish fans and the wider esports community with more details coming soon.