Vans introduces livestreaming broadcast platform Channel 66
Skate, apparel, and lifestyle pioneers Vans have unveiled their ambitious pivot in the era of the pandemic. Aiming to reimagine event experiences and cultural congregation, the brand has launched their version of public access TV meets community radio, with the digital streaming network, Channel 66.
With studios centrally located in New York City, Chicago, Mexico City, and Los Angeles, the network functions as the skate label's creative counter to the forever altered landscape of live music and events. In an effort to galvanize essential cultural outlets like independent venues, record labels, skate and record shops, Vans has tapped these local tastemakers to help round out the network's programming to augment the strength of the platform.
Boasting a rotating slate of DJ sets, radio shows, informative talks, workshops, and musical performances, the Channel 66 network will resonate with an intersecting audience across the music, art, and action sports community.
The General in Brooklyn, NY, House of Vans Chicago, Mexico City (broadcasting Spanish speaking shows), and Vans DTLA serve as Channel 66 studio locations.
Among the highlights of the initial schedule of programming includes 'Chessboxing with GZA' (of Wu-Tang Clan), the 'New Direction New York' Hardcore show with Walter Schreifels, Afropunk’s 'Channel Interference', 'Poetry and lyricism' by Young Chicago Authors, the music and fashion intersection of 'The Girl Ultra Show' , and 'All Ages Show' spotlighting Los Angeles’s rich heritage in DIY and punk.
The initial guests featured for the first wave of programming will include Japanese Breakfast, Channel Tres, Vic Mensa, Laura Jane Grace, Duckwrth, Rosa Pistola, Flea, Serena Isioma, Vans Pro skater Daniel Lutheran and many more.
Channel 66 broadcasts at 11:00am EST / 8:00 am PST every weekday. Friday nights featuring marquee live performances and DJ sets. Tune into the digital revolution - HERE