Vans selects Mexico City as the next House of Vans location
Skate culture authority Vans has announced that Mexico City will be the next location of their next House of Vans compound. Following the model of cultural hubs like Chicago and London, the Mexico City edition boasts a sprawling layout that encompasses the full spectrum of the brand's commitment to communal artistry.
Among the amenities of the latest locale include a skatepark and bowl as the nucleus of the space. The design of th space is conducive to both park and street skating as well as BMX riding. The bowl is situated on the rooftop for a picturesque vantage point of one of the most diverse cultural destinations in the world.
Understanding the artistic DNA that comprises the identity of Mexico City, House of Vans will also feature a functional gallery to showcase various exhibits of different media. There will; also be a kitchen to embrace the culinary artistry of the region and a movie theater to host special screenings and cinematic events.
Among the biggest draws for House of Vans is coupled with their live programming. Offering all concerts for free, House of Vans Mexico City will feature not one but two stages. The Main Stage will host both regional and international headliners while the Next Era Stage will feature emerging artists and smaller-scaled events.
“It is an honor for Vans to permanently open House of Vans Mexico City. It’s a space where the ‘Off The Wall’ spirit lives, which will enable action sports, music, art, and street culture communities to embrace and develop their expressive creativity to keep making history within Mexico City’s rich creative landscape”, said Iñigo Perezcano, Vans Senior Marketing Manager.
The opening weekend festivities for House of Vans Mexico City will feature a succession of shows showcasing he diversity and versatility of the brand. Up first on the stage will be indie sensation Japanese Breakfast (12/9) with Mexico City-ska punk pioneers Molotov (12/10) hosting the Saturday night ceremonies. Closing out the weekend, UK electro-pop collective Hot Chip (12/11) will showcase their brand of infectious pop to get the ouse moving.
The House of Vans gallery space will bring into focus the work of venerated artist Marcos Castro, the visionary responsible for House of Vans Mexico City’s main mural. Castro’s work utilizes heavy symbolism from Mexican myths, meshed with nature imagery to create visual commentary on the state of Mexico’s cultural climate - past, present, and future.