Run the Jewels announce two new collaboration craft beers and introduce their own direct-to-consumer delivery service, BaRTJ
Hip hop ambassadors Run the Jewels are adding to their ever-growing archive of craft beer collaborations with the announcement of new offerings with some of the industry's most respect breweries. Teaming with brewing mainstays Brooklyn Brewery and Collective Arts Brewing, RtJ and each entity have launched the 36” Chain double pilsner and the Get It! blonde ale.
The introduction of the two latest cans adds to the duo of Killer Mike and El-P galvanized relationship with the adult beverage industry. Since their their very first release with 2017’s Stay Gold IPA with New York's Interboro, a release that earned Draft Magazine’s #1 IPA of the Year, Run the Jewels has amassed a tally of more than 30 craft beer collaborations with venerated breweries both domestically and internationally. Among their biggest wins thus fa include successful launches with Goose Island, Creature Comforts, Australia’s Moon Dog, and 2020’s No Save Point Mezcal IPA with Cerveza Minerva which earned a #1 spot via Amazon Mexico.
Piggybacking on the release of the two latest beers, Run the Jewels have reiterated their commitment to the industry and their continued innovation by launching their own direct-to-consumer delivery service called BaRTJ. The service will ensure fans can get cans of RtJ beers in their hands without the mess of retail.
Among the first offerings available for delivery, the previously mentioned collaborations from Brooklyn Brewery and Collective Arts will be available, in addition to Spaceway Brewing's All My Life DIPA - the latest entry in RTJ’s Black Craft Brewer Series.
Spearheaed by Run the Jewels in 2020, the initiative was launched to nurture a small, albeit impactful sector of the craft beer community. Run the Jewels redirects much of its profit from these initiatives back into the breweries, local communities or charities focused on children & the arts. All My Life is the 6th release in this series.
A integral component to their craft beer model. community remains core to RtJ's efforts. Pouring during the duo's five night run at Madison Square Garden next month, a portion of the sales from Brooklyn Brewery’s 36” Chain will be donated to the Red Hook Art Project,(R.H.A.P). The organization works to provide a safe, supported space for young artists as they further cultivate their creative identity and craft.
With ambitious plans to expand well beyond the craft beer, lead global collaborations, launch RTJ’s first proprietary beer; as well as cold brew & bagged coffee; tea, ready-to-drink cocktails; and high-end spirits, this is only the beginning. To reiterate their diligence to the project, Run the Jewels are already developing a whiskey with respected whiskey critic Fred Minnick, a mezcal with Mexico’s El Tinieblo distillery, as well as a premium rum.
Run the Jewels are currently out in support of Rage Against the Machine for the long-delayed, high-anticipated Public Service Announcement Tour. RTJ will also join RATM for the European leg of the tour before resuming the rescheduled domestic dates in 2023. See the complete list of dates below.